Diadora


Sneaker Equipe Canvas Blanco

Diadora
€170.00

Sneaker Equipe Dirty Blanco

Diadora
€170.00

Diadora sneakers new season

The Italian brand of Diadora shoes was born in 1948 with the manufacture of mountain boots, later on, these boots became the best mountain boots, which they exported to daily work boots. In the 1960s they entered the world of sport, creating avant-garde sportswear and reaching industrial volume production. At the beginning of the 70s, Diadora developed a new concept of sports marketing, which resulted in the choice of hiring highly attractive champions as testimonials of the brand. Sports references that were also style icons, so Diadora took them off the sports fields and began to exploit them in the new "lifestyle" market. In 1998 Diadora returned to its origins with the recovery of work shoes: Utility Diadora was born. In 2000 the Heritage line was born, destined to become a real social phenomenon and the first real experiment in the fusion of sportswear and fashion. In 2009, Lir, the Moretti Polegato family's financier and main shareholder in Geox, signed an agreement for the acquisition of Diadora, with the aim of exploiting the brand's enormous potential. Enrico Moretti Polegato became the company's new president. In 2010, the renewal of Diadora began, and the company is now focusing on everyday sneakers that combine everyday fabrics with sports fashion.

Today Diadora's collections stand out for their creativity and imagination. Her company stands out for its research in materials and construction systems, constant innovation in the development of technologies applied to sport and the day-to-day. With Italian style, visionary, transversal and global. Its collections present sneaker models for women and men made of the best leather, with treated leather that gives a worn effect, characteristic of the brand. Their latest creations, the sneakers boots with colour combinations. Discover in Tolra Studio new Diadora collection, sneakers for women and men made of leather and split leather with the best Made in Italy finishes. We have selected the best models for you, find them in Tolra Studio online store.

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